Ian Ayre Talks Anfield Redevelopment Difficulties

By: Ed | July 10th, 2011
   

anfield Of the many positives brought to the club in the past year has been a return to doing business behind closed doors. Frustrating as it may be when we want to know who’s coming and who’s going during the transfer window, it’s a sign for most that the people in charge have their fingers on the pulse of the club and its supporters. Upon first arriving, the new owners spoke of doing more listening than talking and more delivering than promising, and, for the most part, that’s been the case. Rare are the opportunities that we get a glimpse of what’s going on behind closed doors; the much-heralded “Liverpool Way,” muddied and damaged during the reign of Tom Hicks and George Gillett, has been rediscovered.

So it’s noteworthy when we do hear about the inner workings, making today’s news about the apparent struggle to redevelop Anfield deserving of our full attention. Transparency on this issue is more in line with the acknowledgment of Fernando Torres’ transfer request than Damien Comolli discussing the fact that Liverpool need players in positions where they’re weak—there’s some meat to Ian Ayre’s lengthy statements, and it seems clear that releasing those statements has less to do with keeping everyone in the loop than it does with making a stand about their preference.

I hesitate to completely copy-and-paste the Ayre’s quotes, since you can just hit the link above to head to the official site, but here’s a few excerpts so everyone’s up to speed:

“In terms of a Stanley Park stadium versus redevelopment, there is absolutely no question that a refurbishment of Anfield would come at a significantly lower cost than a new build. A new stadium of course also has its merits, being modern, more functional, and easier to construct. However, a new 60,000 capacity ground also comes at a significantly higher price, while at the same time only delivering roughly the same amount of revenue as a refurbishment of Anfield – with both options offering an uplift of approximately 16,000 seats each.”

After initially discussing the work done by the new ownership group and everyone involved with the project, Ayre moves on to contrasting redevelopment with a new ground on a number of levels. The “modern, functional, and easier” argument is about as far as Ayre goes in the entire release, though, as he appears far more interested in advocating the merits of redevelopment and the disappointment they’ve experienced in pursuit of getting a redevelopment project pushed through:

“It’s disappointing that based on where we are at the moment, we seem to be unable to press on with the more viable economic option of a refurbishment, but we remain committed to finding the best possible long-term solution…

“We are mindful that supporters have been promised a solution in the past and have been disappointed, and also that local residents would like to know what direction we are headed in. However, just like any other business, we can only proceed as and when we are clear on all elements and we will not be forced to make a decision that is not in the best long-term interests of our club and we will not make any promises to our fans that we cannot keep. We will continue to work diligently on this project and keep our fans informed of any progress.”

And here’s where the stance on the project seems to really show itself—”we will not be forced to make a decision” appears to be a rebuttal to the council’s stance that, in accordance with the promises made under the previous owners, a new stadium is and will be the best option. The new owners have done plenty of work to erase the memories of the failed tenure of Hicks and Gillett, but it seems that when it comes to a new stadium project, at least for the Liverpool City Council, FSG need to follow through on past promises. As Council leader Joe Anderson states, a new stadium could not only have promise for Liverpool Football Club, but for a “regeneration that the area so badly needs.”

While we can guess based off the quotes from Ayre and Anderson, it’s hard to fully know from the outside looking in just how difficult a task club ownership faces; “land/property acquisition, environmental and statutory issues” are likely tall tasks to overcome separate from one another, and when they’re put combined in addition to the fact that there’s opposition coming from an influential position, Ayre’s expression of frustration on behalf of ownership doesn’t just appear to be a public shoulder-shrugging.

So what we’re left with is, even now that we sort of know the club’s official position, a whole lot of uncertainty and two contradictory views on what’s best. On the one hand it’s nice to get an idea of where things stand, and that the club are willing to advocate for a position that they feel is in their best interest, but on the other we’re staring down the barrel of yet another dispute involving Liverpool Football Club. Different parties involved, and very unlikely that things will be handled in a similar manner, but another period of uncertainty to add to the number of conflicts the club has endured in the past few years.

We’ll continue to track and report on the situation so long as there’s anything concrete, and given the apparent interest on both sides of finding a resolution as quickly as possible, there’ll be more to come.

**Edit: In discussing this with Noel, he mentioned something that I blew past, which is the possibility that part of the rationale for releasing the statement was to enlist supporters in helping pressure the council in some way. It’s a great point, particularly in light of FSG’s hesistance to discuss club matters publicly. I won’t bastardize his sentiment by discussing it further, but thought it worth mentioning.**


Some Related Liverpool Posts:


Tags

   
  • Tropics Red

    We missed a trick by staying at Anfield back in the 90's - In 1997 Sunderland built The Stadium of light for 15m - the same price as Shearer was bought for the year before! Now we're talking 350m! Its crazy money. To build it we'd have to sell the naming rights for sure - I don't care. Let's not be precious about the name. The history already exists, but in modern football I think we need to look to the future. There are plenty of local icons, landmarks and links to the club to help us re-name a new stadium and who cares if it's referred to as the big mac stadium (thanks Nic!)

  • Avinash Joshi

    There is also this if we start building a new stadium, then the revenue from anfield remains undisturbed whatever it is. As in I am assuming while expansion of anfield they will be playing somewhere else.

  • Nic

    Can't remember where i read it but i think the figures were for every home game we make £1.7M less than Man U & Arsenal that works out at roughly £30M over the whole season, just on PL games alone.

    Like you say Ed, this doesn't give us much to go on in terms of what is actually happening and more an idea of what the guys at the top are really think.

    Personally, i'd be happy either way, keep the tradition and atmosphere of Anfield and renovate/redevelop which actually seems to make more financial sense and keeps us at the current stadium.

    Or, if city can get £200M to change the name of their ground, i wouldn't mind [if we did move] the new stadium being called 'the bigmac' for 10 years [ok, that's a joke but you get my meaning' if it meant we got £200M in cash to put towards potential costs of anything between £300-350M. Then after that call it 'Anfield' again, although the cynical part of me says that once the names been sold once, the marketing and advertising guys will just want to keep renaming it and making the money.

    Either way, as long as it starts helping us compete with the teams mentioned again and at least gets us on a level footing with them, i'd be happy with either option.

    But lets be honest, whenever the decision is finally made, it's going to be another 2-3 years before we're either finally in a new stadium or Anfield is fully re-developed, we just need the decision made.

  • Stadium moves are obviously possible, the club won't die just because the stadium changed. Emirates Stadium, Camp Nou (which literally means "new stadium," they obviously moved at some point). I do understand the sentimental side of it, but if it's best for the future of the club, the fanbase will survive, the future will still be bright. Not MUCH will change. What does need to change is being so far behind our rivals on stadium night revenues. Arsenal are rumoured to rake in £1mil every home game. We need to reach similar figures if we're gonna keep pushing on for glory. 

  • Paul

    We can thank Moores for this situation. Forget H&G, we were rotten to the core before those idiots rode into town. Moores, sitting on his arse, push the club into the ground while our rivals look to the future and invested. The writing was on the wall in the early 90s. Huge new TV money came into the game. What did he do with it all?

    We can do a massively more expensive new ground or try to redevelop what we have with limited space available. The best option is probably to purchase all the adjacent terraced housing, flatten them, and build. But that does nothing for the woeful infrastructure in the area, the big issues of another 10,000 cars appearing on match days when there isn't enough space now, plus the nightmare for the local residents (kids "watching" cars for a few quid will love it, though).Based on the owners previous form, all this noise is smoke and mirrors. They'll increase seating at Anfield be making the seats even smaller.

  • redtrev73

    Hey Paul. I agree that the club was very poorly run but I'd be wary about attributing all the blame to the old owner.  For sure Moores was guilty of not driving the club on (especially in the wake of Istanbul) and allowing Parry's duties to overwhelm him and while this led to LFC lagging behind and a marketing department that would have struggled to run a local chippy, from what I've read and gleaned from local sources, it might be harsh to suggest the club was "rotten to the core" before the arrival of the Yank parasites. Shambolic? Yes. Embarrassing? For sure. Negligence and lack of ambition meant SO many missed opportunities. But only when Hicks and Gillett started to dismantle and divide when they had promised to build and unite did we come to understand the horror of genuine decay and destruction. Had to chuckle at your image of local scallies having a field day with their car-protection racket!

  • Gally

    On the ball again man. Well said

  • Ed

    Point well taken re: Moores; the "spade in the ground" from H/G is a little more fresh in my memory, but important to recognize the longer legacy of unfulfilled promises about a new stadium. Appreciated insight.

blog comments powered by Disqus

Follow Us

           




England National Team News

Search The Offside


 




Related Links


Categories


Send Your Tips!

Found a great story, photo or video that's perfect for The Offside?
Email liverpool[at]theoffside[dot]com

Write for The Offside

Archives